With the development of the domestic fingerprint lock market and R&D technology, many traditional fingerprint lock companies intend to join e-commerce. How to explore and solve the channel problems faced by Chinese fingerprint lock companies? Many fingerprint lock companies try to create a new channel through the network platform . There is a saying on the Internet: All industries that have not been changed by the Internet will eventually be changed by the Internet. The fingerprint lock industry is facing the game between traditional channels and e-commerce channels. With the continuous development of new channels, many fingerprint lock companies have different opinions on how to deal with traditional channels and new channels. Traditional channels occupy the market share of fingerprint locks
Online channels mainly include integrated e-commerce platforms and supermarket-type e-commerce platforms, while a few companies have built their own fingerprint lock e-commerce platforms. The traditional model is still the main sales channel for fingerprint locks, while brand agency is the most common sales model in which products occupy the terminal market. Traditional channels still occupy the market share of fingerprint locks.
E-commerce channels win with less input and more output
It is not difficult to enter an e-commerce platform, but it is not easy to make it popular. Compared with traditional channels, e-commerce platforms have many advantages, such as less investment and low barriers to establishment. Therefore, in the cost competition, e-commerce channels win with less input and more output. The cost of e-commerce channels is relatively low, and more methods can be used for promotion, which is undoubtedly more suitable for emerging fingerprint lock brands.
Subject to the extension of logistics and express tentacles
The development of e-commerce is largely constrained by logistics and express delivery. E-commerce not only has to improve packaging safety to avoid damage during express delivery, but also requires express delivery speed. At the same time, the service level of third-party express companies is not balanced, and e-commerce is also suffering. However, traditional channels have less requirements for logistics than e-commerce.
E-commerce channels: Weak performance and need to break through in attempts
Regarding the views of emerging e-commerce channels, the views of various fingerprint lock companies have obvious differences. The negative party thinks that fingerprint locks are now sold as semi-finished products and need to be turned into real finished products through services. The expressiveness of e-commerce is relatively poor. Materials, details, dimensions that cannot be visited, and the effect of door-to-door installation cannot be displayed. The entire e-commerce of building decoration materials has this limitation.
Those who agree believe that e-commerce must be a new business model in the future. The channel chain is the same as the water flow, from distributors to terminals, and ultimately to consumers. Grasping the current e-commerce consumption habits of consumers will always be in line with the future development direction. Traditional channels, as local tyrants in the fingerprint lock industry, continue to compete for the strategists of fingerprint lock companies.